Creating a business profile also known as a company profile, typically is a part of the overall process of crafting a comprehensive business plan, according to "Anatomy of a Business Plan" by Linda Pinson. A business profile often is the initial information a client or customer encounters about a particular company.
An overriding objective in writing a business profile is to keep it concise and to the point. The primary purpose of a business profile is to present the main elements of the company's operations in the most positive light possible. The profile must convey the information to an individual who may only glance over the material.